Can Fitbit Sustain Its Rapid Growth?

90 million Americans are classified as obese. Many people can be described as professional couch potatoes. A study led by kinesiology researchers at the University of Tennessee, found that the average adult takes just 5,117 steps per day–barely half the daily steps recommended by the U.S. Surgeon General.

Gym memberships increase right after the holidays but by mid-March attendance is down. Many people start fitness programs but lack the willpower to make it a regular habit. Can technology help? Wearable devices that monitor every footstep and exercise milestone allow people to keep track of their own fitness activities like never before. The devices track steps, distance, calories burned and sleep. Companies like Fitbit, Nike and Jawbone are enhancing users’ workouts through analytics, encouragement and the ability to share your accomplishment with friends through social media. These devices try to make fitness fun and interactive. It is the intersection of health and technology.

The Consumer Electronics Association says the sports and fitness category is a $70 billion annual business in the United States. Fitbit has emerged as the leader in the fast growing digital Health and Fitness category. The NPD Research Group says that Fitbit has 77% of the market for full activity body trackers and 50% of the market for digital fitness devices. Most experts predict rapid growth in this category over the next three to five years.

Fitbit was founded in 2007 by Eric Friedman and James Park. Friedman and Park realized that sensors and wireless technology had advanced to a point where they could bring amazing experiences to fitness and health. The company’s initial product, the Fitbit, was released in September 2009. It was the first wireless wearable fitness device for the mass consumer market. Fitbit’s offering has expanded to include several products including the Flex, Zip, One, Force and Aria. Their products are stylish and available in a variety of colors. Fitbit is sold at Best Buy, Dicks Sporting Goods, Sports Authority, Target and REI to name a few.

Fitbit’s mission is to empower and inspire people to live a healthier more active lifestyle. Their goal is to design products and experiences that fit seamlessly into your life so that you can achieve your fitness goals whatever they maybe.

Can Fitbit sustain its amazing growth? Wearables have become part of many people’s daily lives. Are these products a passing fad or a product category that will grow for years? Will smartphones through apps add this functionality and kill the category?

Have you tried Fitbit or another wearable fitness product?

Chipotle – Its Not Easy to Find Good Food In Airports

Fast food is changing for the better. Every other Friday, I fly through Baltimore Airport, known to many as BWI, around 6PM after a long week of work. When I land, I am extremely hungry and ready for something good to eat. At most airports, I grab a granola bar and wait till I get home to eat because of the bad food.  BWI has the typical fast food choices: McDonalds, Quiznos, Subway, a sports bar with an overpriced burger, Dunkin Donuts, a tasteless pizza place and, of course, a Starbucks. BWI has something that most airports don’t have: a Chipotle. Chipotle is the only restaurant in the airport with any customers. Last Friday, I patiently waited in a 15 minute line for my usual, a steak burrito. There was no line at McDonalds.

Chipotle has changed the way consumers think about fast food. Chipotle has elevated the fast food experience through good food and natural ingredients at a fair price. As Joe from Chipotle tweeted “Its not easy to find good food in airports”. He’s right, but that shouldn’t be the case. Chipotle has successfully challenged many of the rules in the fast food industry. Consumers are willing to wait 15-20 minutes in line and risk missing their flight for the good food at a fair value that Chipotle is offering. Chipotle asked the question, “Why shouldn’t fast food and airport food be good and good for you?” They have changed the game and other fast food restaurants will need to change or risk major sales decreases.

Have you eaten at Chipotle?