About Mark Hogan

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Brand Marketing, Customer Experience and Content Marketing Leader

I help brands increase demand through more effective brand marketing, improved customer experience and more relevant content marketing.

I am passionate about building brands and improving customer experience. This is my personal blog. I write unique stories about brands that have a purpose to improve people’s lives in addition to making money. My philosophy is that a customer focused purpose is critical for brand’s to achieve long-term growth.

I will write on brand purpose, leadership, strategy, innovation and on occasion on stuff including sports that doesn’t fit neatly into one of these categories.

Expertise

My expertise is Building Brands. I have the ability to build brands through the development and implementation of a brand purpose that is informed by qualitative and data driven insights. I have developed the brand purpose and positioning statements for Levi’s Jeans, Jockey, FYE, Grandoe and AAA. My specific areas of expertise are:

  • Build purpose driven brands with a strong emotional consumer connection 
  • Develop creative marketing and social media programs that increase revenue and customer engagement
  • Improve customer experience in-store and online
  • Design, develop and launch successful E-Commerce businesses
  • Passion for developing consumer insights based on qualitative and quantitative research
  • Built and led several successful marketing teams

 

My Biography

  • I am currently the Vice President of Communications and Membership at US Lacrosse
  • I have worked in the Marketing and Brand Management field for my entire career. I have had the opportunity to work on world-class brands such as Levi’s Jeans, Jockey, Advil, Anacin and AAA. I have also worked on smaller brands such as Grandoe and FYE. I led the team the developed Levi’s Wide Leg Jeans campaign that was nominated for two commercial Emmys. http://www.youtube.com/watch?v=oB766a0Y-tE

What I am passionate about

My main motivations are to be a good husband and father, to work on something meaningful and to lead an innovative, customer focused team where associates have the opportunity to learn, grow and be recognized.

I love participating in and watching sports. I am passionate about track and field. I enjoy watching my children compete in track in high school and in the Junior Olympics. I am a lifelong New York Yankees and New York Football Giants fan. I was at the “Aaron Boone” game and was fortunate to be at the deciding games of the 1999 and 2009 World Series in New York.

I love traveling. Northern California and Maine are two of my favorite places to visit.

Disclaimer

This is my personal blog. The opinions I express here are my own and do not represent the opinions of my past and current employers.

2 responses to About Mark Hogan

  1. 

    Great stuff here Mark! Your in depth knowledge of marketing and branding makes for great writing and has really sparked my thinking about how everything we do is creating a brand for ourselves.

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