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My parents took our family to Ogunquit, Maine for vacation when I was a child. Some of my best childhood memories occurred on the rocky coast of Maine. Fortunately, my wife and children share my love of Maine. We try to visit southern Maine every 12-24 months for a long weekend. It seems that every trip we discover a special place that we can’t wait to visit again.

One of our favorite traditions on our trips to Ogunquit is starting our day at Amore Breakfast on Shore Road. It is easily the best breakfast I have ever had. The food is excellent and the service is outstanding.  At Amore, “Love is the Maine ingredient”.

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Leanne Cusimano opened Amore in 1994. Leanne’s background was in teaching and furniture sales. When she founded Amore, her goal was to create a place of her own where people could enjoy good food and feel at home. Leanne believed that “food is love”, thus “Amore”.  This year, Amore is celebrating its 20th year in business.

The menu features a number of signature egg and omelette dishes.The home fries are the best I have ever had. Each item is uniquely prepared with a slight twist that makes it special. The coffee is also excellent. The black and white interior creates a warm and friendly environment that reminds you of the 50’s.

In addition to great food, Amore has a warm and friendly atmosphere. This starts when you are greeted by Leanne and continues throughout your meal. Many of the waiters and waitresses have worked at Amore for several years. It is obvious that they love what they do. Amore Breakfast provides great service and the employees create a great and memorable customer experience. Amore creates an emotional connection with every customer who walks in the door. We eagerly await our next visit to Amore and are never disappointed.

The Amore Breakfast story has spread through word of mouth and positive reviews on Trip Advisor, a feature on Rachel Rays “Tasty Travels” and part of a New York Times article on “36 Hours/Ogunquit Maine”.

Amore has created a branded experience that customers crave. There are some great branding lessons to be learned from Amore Breakfast:

  • Great Brands start by building a culture first, the culture and employees drives the business and the brand experience
  • Make the product great and distinctive
  • Create an emotional experience that builds a long-term relationship
  • Sweat the details and create a great customer experience where people feel at home

Have you eaten at Amore Breakfast in Ogunquit Beach Maine?

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