My daughters will be entering college in the fall of 2015. On Saturday, we visited Manhattan College in the Riverdale section of the Bronx. We attended an information session followed by a campus tour. We were all very impressed. It was a great experience. Manhattan has a great story to tell. Students and faculty told the story in a way that connected emotionally with the audience. Their passion and enthusiasm was refreshing. They lived the Manhattan College Brand.
Manhattan College is a private, independent, Roman Catholic, liberal arts college in the Lasallian tradition. Manhattan College was founded in 1853 by five French Lasallian Brothers in a small building on Canal Street. Today, the campus is located on 22 scenic acres overlooking Van Cortlandt Park in Riverdale. The small intimate setting and layout of the campus is unique and provides many opportunities to connect with fellow students. It is a tranquil setting amidst the fast pace of New York City. Its proximity to Manhattan is a major benefit and selling point. The on-campus experience is one of the special things that differentiates Manhattan College from other universities.
Famous Manhattan College Alumni include author James Patterson, former New York City Mayor Rudy Giuliani and New York City Police Commissioner Raymond Kelly.
There are nearly 4,000 colleges and universities in the United States. In a highly competitive marketplace, colleges and universities have become skilled in brand marketing. Developing and managing the identity of a college is critical to the success of recruitment and development efforts. Brand identity plays an important role in helping schools secure grant funding, attract top faculty, and maintain strong community, government and media relations.
From my perspective Manhattan College has done an excellent job defining and communicating the uniqueness of their brand. The promise of the Manhattan College Brand is rooted in Lasallian Catholic traditions of excellence in teaching, respect for individual dignity and a commitment to social justice. The goal of an education at Manhattan College is to teach you how to think not what to think. Manhattan’s tagline “DREAMS DELIVERED” helps bring the brand promise to life.
Have you visited the Manhattan College Campus?