I am currently reading Ann Handley’s book “Content Rules”. Content Rules is a guide to engaging customers through great content. It is an excellent book. Ann is the Chief Content Officer at Marketing Profs. Ann is a leader in Content Marketing and a frequent keynote speaker at marketing conferences around the country.
Ann is a journalist with an engaging and human writing style. In her book, Ann highlights Eighteen Business Buzzwords We Need to Ban Because They Make Us Sound Like Tools. I have used many of these buzzwords in my own communication. I suspect we all have.
I thought it would be fun to share these buzzwords and hear your feedback. The Eighteen Buzzwords are listed below:
- E-Mail Blast
- Drill down
- 30,000 feet
- Run it up the flagpole
- Brand Nazi and Drinking the Kool-Aid
Can you think of any other annoying business buzzwords that we could do without?