Eighteen Business Buzzwords We Need to Ban

October 21, 2013 — 1 Comment

I am currently reading Ann Handley’s book “Content Rules”. Content Rules is a guide to engaging customers through great content. It is an excellent book. Ann is the Chief Content Officer at Marketing Profs. Ann is a leader in Content Marketing and a frequent keynote speaker at marketing conferences around the country.

Content-Rules_3D_web_med

Ann is a journalist with an engaging and human writing style. In her book, Ann highlights Eighteen Business Buzzwords We Need to Ban Because They Make Us Sound Like Tools. I have used many of these buzzwords in my own communication. I suspect we all have.

I thought it would be fun to share these buzzwords and hear your feedback. The Eighteen Buzzwords are listed below:

  • Impactful
  • Leverage
  • Learnings
  • Synergy
  • Revolutionary
  • E-Mail Blast
  • Proactive
  • Drill down
  • 30,000 feet
  • Incentivizing
  • Solution
  • Users
  • Ping
  • Granular
  • Buy-in
  • Run it up the flagpole
  • Brand Nazi and Drinking the Kool-Aid 

Can you think of any other annoying business buzzwords that we could do without?

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One response to Eighteen Business Buzzwords We Need to Ban

  1. 

    Love the buzzwords. I’d have to check Dilbert for any more…

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