Investors Business Daily is a great example of building a brand through Content Marketing and Publishing. Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience with the objective of driving customer action.
Investors Business Daily is one of my favorite publishers. It is a must read for any active stock market investor. Investors Business Daily was founded in 1984 by William J. O’Neill. The purpose of the paper was simple: “To help individual investors make better decisions in less time”. Investors Business Daily provides investors with useful and timely information as well as training to help them be successful in the stock market.
The Investors Business Daily story began in the late 1950’s, when O’Neill asked two fundamental questions:
- What makes a stock become a great stock?
- What must be in place before I buy a stock?
To find the answer, O’Neill began studying great stocks of the past looking for common characteristics. He found seven factors that occurred repeatedly, year after year, decade after decade in winning stocks. He used that discovery to develop an investing discipline that came to be known as CAN SLIM®, a strategy based on data analytics. O’Neill used that approach to achieve remarkable success in the stock market. By the time he turned 30 in 1964, he had purchased a seat on the New York Stock Exchange and founded William O’Neill + Company a securities research firm. O’Neill founded Investors Business Daily to teach investors the CAN SLIM® investment approach.
Investor’s Business Daily is known for proprietary stock screens, comparative performance ratings and a track record of identifying stock market leaders as they emerge. Anyone can learn to use IBD’s step-by-step approach to making money in stocks. Countless ordinary investors have utilized the IBD approach to achieve extraordinary results.
IBD realized early on it wasn’t just in the “printed news” business. It was in the business of helping readers make money in the stock market, and subsequently help advertisers effectively engage with these readers. That required a commitment to train people so they have the skills to succeed and to make sure they have access to tools and research whenever and wherever needed. “When you boil it down, IBD is in the success business”. IBD’s job is to give readers the skills and information they need to make money in the stock market.
Have you read Investors Business Daily?