Airbnb uses Content Marketing to Connect Customers with Unique Travel Experiences

September 22, 2013 — 1 Comment

Airbnb is an online community that helps travelers find cheap and unique places to stay by connecting them with locals looking to rent out their homes, apartments, and even spare bedrooms. Airbnb was founded in 2008 and is based in San Francisco, California. The company has grown rapidly. Airbnb has booked over 10 million guest nights. As of September 2013, the company had over 500,000 listings in 33,000 cities and 192 countries.

Airbnb connects people to unique travel experiences at any price point. Travelers can book an apartment for a night, a castle for a week or a villa for a month. Airbnb is the easiest way for people to monetize their extra space and showcase it to millions of users.

Airbnb has evolved to meet the needs of their users. Airbnb realized that their customers needed more than just a play to stay. They learned that their users are looking for interesting experiences in the neighborhoods where they are renting property. They’ve done this by utilizing content marketing and featuring a range of interesting and useful information designed to increase engagement. Airbnb introduced Neighborhood Guides in 2012, a series of travel guides, that help travelers determine where they should stay in a city and once they’re there, and how to get the most out of their home away from home.

Airbnb Neighborhood Guides combine stunning photography, local editorial perspective, and practical information to let you discover the neighborhood for yourself. Airbnb hopes that customers are able to make better decisions around where they’d like to stay, are more aligned with their tastes, and have a better experience overall.

Airbnb just released an innovative short film directed via Twitter and shot entirely on Vine. The story centers on the journey of a white piece of paper. The initiative, dubbed Hollywood & Vines, instructed users via Twitter on what to film, including paper airplanes flying and a boat on rough seas. The result is a four-minute short film, which debuted on the Sundance Channel, that not only captures immense creativity, but the adventurous spirits that embody Airbnb users. The film extend’s Airbnb’s roots as a socially connected innovative brand.

Have you booked a property through Airbnb?




One response to Airbnb uses Content Marketing to Connect Customers with Unique Travel Experiences

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