Which Brands are the Most Patriotic?

July 3, 2013 — Leave a comment

Brand Keys is a research consultancy that specializes in uncovering what makes customer loyalty happen. Yesterday they published a brand values survey that ranked brands associated with the value of “patriotism.” I found this to be a fascinating study. This was part of a study where consumers evaluated 35 emotional engagement values. Strong brand value is driven by the ability to leverage emotional engagement. This week we will be exposed to a ton of advertising where brands attempt to leverage patriotic themes as a way of separating us from our money.

Patriotic2

I thought I would share this list with you. A short read before the long weekend. Google, Amazon and Apple are notably absent from the top 10 list.

  1. Jeep
  2. Coca-Cola
  3. Hersheys
  4. Levi’s
  5. Disney
  6. Colgate
  7. Zippo
  8. Wrigleys
  9. Ralph Lauren
  10. Gillette

Have a safe July 4th weekend. Who do you think is the most patriotic brand?

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