Nutiva’s Vision is to Revolutionize the Food World

June 7, 2013 — Leave a comment

Many people are becoming more aware of the importance of eating well and leading a healthy lifestyle. Over the past 15 years a number of brands have been introduced in response to growing consumer demand for natural, organic, healthy and sustainable food. These brands have been started by entrepreneurs with a vision and a passion for providing healthy and sustainable food. One brand that recently caught my eye is Richmond, California-based super-food brand Nutiva.


Nutiva was founded in 1999 by John Roulac. John is a passionate advocate for holistic living.  For more than twenty years, he has worked in the areas of whole foods, natural healing, organic farming, forestry, water and energy conservation, recycling and composting, and hemp agriculture. John founded  Nutiva as part of vision of a society that places people above profits, one where access to wholesome and organic food is a right for people everywhere. John is the author of “Backyard Composting” the complete guide to recycling lawn clippings. Over 850,000 copies have been sold. John has been a vocal advocate in the health food industry.

Nutiva® is the world’s best-selling brand of nutritious and all-organic hemp foods, extra-virgin coconut oil, red palm oil and chia seeds. The brand has grown rapidly and sales now exceed $40 Million. Nutiva products are available at 15,000 retail locations in the United States, Canada and Europe and online at


In 1999, Nutiva introduced America’s first hemp food bar at a time when the ecological benefits and extraordinary nutritional value of hemp foods were little known. The hemp bars earned Nutiva a place on the shelves of health food stores across the nation. Nutiva then went on to introduce other superfoods such as hemp oil, shelled hemp seeds, and hemp protein powder. The brand has continued to innovate by introducing extra virgin coconut oil, red palm oil, and chia seeds. Many of us remember those Chia Pet ads.

Nutiva’s core values defines their commitment to their team, their customers and the environment. Their core values are listed below:
  • Passion – Nutiva nourishes people and plant, taking pride in our growing family of food products
  • Purity – Nutiva delivers certified-organic superfoods that surpass customer expectations
  • Community – Nutiva is dedicated to a healthy and sustainable world for all
  • Well-Being – Nutiva support the idea that health is our greatest wealth

It is nice to see a brand and company like Nutiva doing well. For the fourth year in a row, Nutiva made Inc. 5,000 Fastest Growing Companies List. This is a testament to the growing popularity of healthy living.

Can you think of other food brands that are committed to healthy living through nutrition and sustainability?


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