Sambazon’s Triple Bottom Line Benefit

May 8, 2013 — 4 Comments

Sambazon is the global market leader in Acai (AH-SIGH-EE) – a delicious and powerfully nutritious purple berry that grows on palm trees in the Amazon Rainforest. Sambazon was founded in 2000 by two brothers from California, Ryan and Jeremy Black and their childhood friend Edmund Nichols. During a visit to Brazil in 1999, their Brazilian friends persuaded them to try bowls of acai topped with granola and bananas as typically served by snack shacks along the beach. They fell in love with the berry.


Quickly, they developed an idea to be the first to bring the Acai Berry to the United States. In 2000, with no real business experience, they launched Sambazon with the goal of marketing Acai and some other Amazon superfoods including acerola cherry which has 10 times the vitamin C of orange juice. Sambazon is available in fresh juices, smoothies and frozen products like smoothie-packs and sorbet. Sambazon products are available in Costco stores.

Sambazon stands for saving and managing the Brazilian Amazon. From the beginning, Sambazon has been based on a philosophy called the Triple Bottom Line, which not only measures success economically but also socially and environmentally. When a Triple Bottom Line Business makes a profit, everyone wins. from the Brazilian Amazon Rainforest which provides amazing fruits that are sustainably harvested, to the farmers who work the land, to Sambazon employees to consumers who use Acai to further their health. Sambazon is making a positive impact on the communities and forests of the Brazilian Amazon. Since its inception, Sambazon has forged close working relationships with the Nature Conservancy and the World Wildlife Fund in its efforts to preserve the Amazonian rainforest and improve social and environmental standards in Brazil.

Sambazon has received numerous accolades from the Los Angeles Times, the New York Times and the U.S. Secretary of States Award for Corporate Excellence. Sambazon takes great pride in being able to help the people of the Amazon while bringing health and nutrition to customers around the world without causing damage to the rain forest, all while turning a profit for stakeholders.

Through Sambazon’s efforts, Acai’s health benefits are now becoming accepted thanks to analyses and clinical studies showing it contains a potent mix of natural elements. Acai fruits are high in antioxidants and Omega-3 fatty acids. However, they do not cause you to lose weight as has been marketed by some weight loss con artists.

I think Sambazon is an exciting brand with a progressive philosophy and business model that makes money while benefiting all stakeholders. I hope they continue to be successful.

Have you tried any of Sambazon’s Acai products?


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