Green Mountain’s Purpose – To Create the Ultimate Coffee Experience and Transform the Way the World Views Business

April 17, 2013 — 1 Comment

Green Mountain Coffee stands out as a company that is trying to do business in a socially responsible way.

Green Mountain Coffee balances growth with social responsibility. Green Mountain’s Brand Purpose is to create the ultimate coffee experience in every life it touches from “tree to cup” transforming the way the world views business. The growth of the company has enabled it to invest in a sustainable future through sales of Fair Trade Certified coffee, energy and waste reduction programs, new product development, employee benefits and supply chain improvement. Green Mountain has been recognized by Forbes and Fortune as an innovative socially responsible company. In 2012, Green Mountain designated $28 million dollars for donation to sustainability initiatives.

green mountain

Green Mountain Coffee Roasters was founded in 1981 as a small cafe in Waitsfield, Vermont roasting and serving coffee. Demand for the coffee grew as local restaurants and inns began purchasing and serving Green Mountain Coffee. Today Green Mountain Coffee is a publicly traded company that is known for award-winning coffees, innovative brewing technology and socially responsible business practices. Keurig is a wholly owned subsidiary of Green Mountain. Keurig was founded on a simple idea that there are a lot of coffee lovers out there who want to enjoy the same quality and consistency of their favorite coffeehouse brews right at home without the hassle of making an entire pot. Keurig is the leader manufacturer of single-serve coffee machines and individual gourmet-flavor portion packs. There are an estimated 12.2 million Keurig brewers in use in homes in the United States and plenty of potential for growth.

Do you own a Keurig Coffee Maker?


One response to Green Mountain’s Purpose – To Create the Ultimate Coffee Experience and Transform the Way the World Views Business


    ITIL is most definitely becoming more important in today’s IT companies around the globe. Many thanks for this post, it has been a great read and I have actually discovered it interesting. I ask yourself just how well ITIL is being adhered to by the new businesses these days? I understand that, in my encounter, it does not always go 100 % to strategy – but thats the reason Itil is only a structure I guess. It leaves some parts open to analysis of the adopter which is where at times things go a little bit of incorrect.

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