Saucony is a great example of a brand with a customer-focused purpose and mission. Their focus is on serving the needs of runners.
Saucony is one of the fastest growing running brands in the United States. Founded in 1898, Saucony’s earliest roots trace back to the banks of the Saucony Creek in Kutztown, Pennsylvania. Today, Saucony is headquartered in Boston and is owned by the World Wide Wolverine Company. Saucony has been a leader in product development with its Kinvara series of lightweight shoes. Their running shoes have been critically acclaimed for years. They have built a strong loyal following with serious runners. The Saucony Brand is well-positioned to capitalize on the recent growth in running participation.
Saucony has a simple but inspiring Brand Purpose that reads as follows:
At Saucony, we exist for runners. Runners inspire us, bring us new ideas, force us to be better. They drive our design and engineering. They keep us competitive. They keep us hungry. They keep us honest.
Whether it’s in a conference room or out on a lunchtime run, we’re constantly talking about and arguing about our sport, runners and the products that fuel them. We love our products and we run in everything we make.
This focus and passion fuels us as we strive to create the best running shoes and apparel on the planet. We leave work each day knowing we’ve done everything to make runners’ lives just a little bit better.
At Saucony, a good day is when we get to run.
Motivated by the alarming rise in childhood obesity and the brand’s purpose, the company created Saucony Run For Good Foundation. Since the program’s 2006 launch, the Saucony Run for Good Foundation has given nearly a million dollars to over 100 organizations nationwide, all to promote running as part of a healthy, active lifestyle for kids.
What is your favorite brand of running shoes?