To celebrate St. Patrick’s Day, today’s post is about GUINNESS, my favorite Irish Beer. GUINNESS was founded in 1759 when Arthur Guinness signed a 9,000 year lease on a brewery at St. James Gate in Dublin, Ireland. With that lease, he had confidence in the future of the brand. The brewery is still the hub of the Guinness operation. GUINNESS is the number 1 beer in Ireland and the best-selling stout worldwide. GUINNESS is an enduring symbol of Irish pride. GUINNESS is available in over 100 countries. It is estimated that over 10 million glasses of GUINNESS Stout are enjoyed every single day around the world. Millions of people will raise a glass of GUINNESS this weekend. The GUINNESS Harp is one most recognizable symbols in Ireland.
GUINNESS as a brand is all about community. It’s about bringing people together and sharing stories. The GUINNESS Storehouse is Ireland’s most visited tourist attraction. GUINNESS’ advertising campaigns are almost as iconic as the beer itself. For years, GUINNESS has developed some of the best advertising in the world. The brand has won numerous advertising awards. People still quote its first tagline “GUINNESS is good for you”. In 2000, the “Surfer” ad developed in 1999 was named the best television commercial of all time in the UK in a poll conducted by the Sunday Times and Channel 4.
I have compiled a sampling of GUINNESS Print and Television Advertising for your viewing pleasure. Enjoy!
Will you raise a pint of GUINNESS on St Patricks Day?