Timberland is one of my favorite brands. I have worn their boots, shoes, sweaters and jackets for years. One of the other things that I like about Timberland is that they practice corporate responsibility. Timberland understands that a company can deliver strong business results by doing good. Their mission is to equip people to make a difference in their world. Timberland does this by creating outstanding products and by trying to make a difference in the communities where they live and work. The Timberland Brand is aligned around the values of humanity, humility, integrity and excellence. They are a group of people who have a passion for the outdoors.
Timberland was founded in 1978 when the Abington Shoe company became The Timberland Company. The Swartz family has been involved with the company since it was founded. CEO Jeremy Swartz is a strong advocate for corporate social responsibility and protecting the environment. He is responsible for their values based leadership. Timberland has won numerous awards for being a great place to work.
Listed below are some of the ways that Timberland has positively impacted communities and the environment:
- Introduced the Earthkeepers Product Line which uses recycled, organic and renewable materials. This eco-conscious product line represents 33% of Timberland sales.
- Since 2010 they have planted 2.2 million trees in Haiti.
- Timberland was the first company to obtain LEED Retail Certification for mall based stores.
- Reduced emissions in their factories by 36% since 2006.
- Improved their product development processes to lessen the environmental impact.
In 2011, Timberland was purchased by the VF Corporation. I hope that VF continues to operate Timberland in a socially responsible manner.
Do you think that business should be about both commerce and responsibility?