My favorite Super Bowl ad was the Dodge Ram Truck “God Made a Farmer” commercial. This was one of the most moving commercials that I have seen in a long time. Great advertising makes an emotional connection with the viewer. This commercial made a connection with me.
This spot used still photos of rugged farmers and stark scenes to create an image of the life of the American farmer. The voice over was delivered by conservative radio talk show host Paul Harvey who died in 2009. The commercial played a speech “So God Made A Farmer” that Harvey gave at the 1978 Future Farmers of America convention.
The spot reminds me of what is good about farmers and the country we live in. This is a unifying message that celebrates hard work, family, community and respect for the land.
This was a great message by Dodge. I appreciate the creative risk that they took. It is brand that I haven’t thought about in some time. I will watch closely what they do in the future. Dodge delivered a commercial that was about the community of people who use their product. This was a very different approach for a car company. Typically car companies promote speed, power and performance.
What was your favorite Super Bowl Commercial?