A perfect example of a brand that lives its purpose every day is Wegmans. Wegmans is a regional grocery chain headquartered in Rochester, NY. Wegmans operates 81 stores: 46 in New York State, 15 in Pennsylvania, 7 in New Jersey, 6 in Virginia, 6 in Maryland and 1 in Massachusetts. Wegmans employs over 44,000 people. Wegmans has created one of the best grocery store shopping experiences in the world. Wegmans helps you make great meals easier.
For the past six years, I had the opportunity to shop at Wegmans when I worked in Western New York. I enjoyed the overall experience which included a huge selection, low prices, helpful associates and great presentations of food. They made shopping for food fun. When you shop in Wegmans everything feels personal and it feels like many stores within a store.
Wegmans is a brand that has strong core values that they live everyday. They believe that good people, working toward a common goal, can accomplish anything they set out to do. Their values are as listed below:
- We care about the well-being and success of every person
- High standards are a way of life
- We make a difference in every community we serve
- We respect and listen to our people
- We empower our people to make decisions that improve their work and benefit our customers and our community
Many experts consider Wegmans to be the best grocery chain in the country. They are ranked #4 on Fortune’s Magazine’s list of the 100 Best Companies to Work For. Wegmans has been on the list every year. They have won numerous customer service awards. In 2011, Wegmans received 4,400 requests from consumers to open stores in their community.
Wegmans is a great example that branding is much more than creative advertising and a cool logo. Successful branding is delivering a great customer experience and living up to your purpose every day across all consumer interactions. That is why defining and living “Purpose” is so important for successful brands.
What retailers in your opinion deliver a great customer experience?