The Top 5 Business Books that I read in 2012

December 28, 2012 — Leave a comment

This past year I read several Business and Marketing Books that inspired me and expanded my thinking. I learned some new ideas that will help me in the future:

  • The importance of Brands Ideals, a shared purpose of improving people’s lives
  • Brand Purpose – a definitive statement about the difference you are trying to make in the world
  • The importance of purpose – People don’t buy WHAT you do they buy WHY you do it
  • Building a platform to share ideas and build connections in today’s social media world
  • How to develop and create impact with ideas?

My top 5 books are:

  1. Grow – Jim Stengel
  2. Its Not What You Sell, Its What You Stand For, Why Every Extraordinary Business is Driven by Purpose – Roy Spence
  3. Start with Why – Simon Sinek
  4. Platform Get Noticed in a Busy World – Michael Hyatt
  5. The Impact Equation – Chris Brogan and Julien Smith

What were the top books that you read in 2012?


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