In his book Leading with Purpose: The New Corporate Realities, Richard Ellsworth developed a central idea that a customer focused corporate purpose provides the key to outstanding performance and to enhancing the lives of those the company services and of those who serve it.
Customer Focused Purpose
The leaders of great companies understand that providing value to customers not the maximization of shareholder wealth – is why their organization exists. This customer focused purpose is key to their companies outstanding purpose.
Amazon, Zappos, Wegmans and Southwest are examples today of successful companies who have discovered and lived a strong customer focused purpose.
A customer focused purpose has a positive impact on the motivation and commitment of employees, on corporate strategy and on the way the company is managed through strategy, goals, and values.
Can you name a customer focused company that has delivered outstanding performance in recent years?
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